Pinterest has most definitely become the social media channel for the Creative Industry.
The power and importance of social media within the wedding industry is huge. I’m pretty sure if you ask most brides-to-be what their first step of wedding planning is, they will tell you it’s to create a Pinterest Board of their ideal wedding. In years gone by this was achieved by buying copious amounts of magazines and creating an actual collage of ideas and likes. Today with the help from Social media networks this is all made so much quicker and easier and the bride can share her dreams and aspirations with whomever she pleases with a click of a button.
Pinterest is free to sign up, and users can upload, save, sort and organise images, or ‘pins’ through collections known as pin boards. Users can browse the content of others, and save individual pins to their own pin boards using the ‘Pin it’ button. If browsing a website other than Pinterest, images can be pinned to users’ pin boards using a ‘Pin it’ button that can be downloaded to the bookmark bar on your web browser. Users can also ‘repin’ pins from others on their own pin boards.
Pinterest also allows businesses to create business pages that they can use to promote their company online.
These pages could be described as ‘virtual shopfronts’, allowing Pinterest users to browse items for sale on their website. And its big business; brand studies have continued to show that Pinterest is more effective at driving sales than other forms of social media. As well as images, business pages can also include various data, topics and information such as prices of products, availability, testimonials, you name it.
Pinterest has been dubbed ‘the new Google’, due to the fact that it has a powerful search which many people actually turn to before the search engine giant. It might sound unbelievable, but the reason for this is that many people simply prefer the visual search results that Pinterest offers. Pins on Pinterest also have great longevity too, for example, if you share a pin today, it will still be coming up in search results weeks, months and even years later.
In 2018 Pinterest introduced Product Pins, letting brands upload full catalogues of shoppable items and include pricing info, availability, product title, description and links that lead directly to the checkout page on the retailer’s site. More recently, Pinterest rolled out Shop the Look ads, allowing advertisers to tag up to 25 items in an image, and added a “Shop” tab to business profiles that enables people to shop items directly from a business’s profile.
The key to making the most out of this brand-loving audience is to figure out how to use Pinterest effectively. Start by making sure that you’re creating content that’s relevant to your target audience. It’s also helpful to use Pinterest analytics or a tool like Sprout Social to determine exactly what your audiences are responding to.
We highly recommend that your company has a presence on Pinterest. Everything about the Wedding Industry screams pretty visual images. We can set this up for you, re-vamp an existing account, manage and maintain. Don’t miss this wonderful opportunity to showcase your work on one of the world’s biggest visual platforms.
Emma was such a pleasure to work with - very professional but also friendly and kind and I am in awe of her and her work. I really recommend Emma - whether you are a novice who needs help getting to grips with Pinterest, or you just don’t have the time to manage your Pinterest account to the degree you would like to.
Debbie Carlisle
Pinterest is free to sign up, and users can upload, save, sort, and re-share images, or ‘pins’ through collections known as boards. Any image from any website can saved to Pinterest – including yours of course!
Pinterest has been dubbed ‘the new Google’, due to the fact that it has a powerful search function which many people actually turn to before the search engine giant. It might sound unbelievable, but the reason for this is that many people simply prefer the visual search results that Pinterest offers. If you combine this with the longevity of the pins, and the constant introduction of great new features for businesses (like shops, rich pins, and story pins) it becomes clear why you shouldn’t miss out on the opportunity of being found through this fantastic platform.
The key to using Pinterest effectively is creating and re-sharing high quality content that’s relevant to your target audience, and doing so consistently. Whether you have an old account that needs refreshing, a new account that needs setting up, or a current account that needs extra hands on it – we’re here to make sure you ride the wave of this precious opportunity to showcase your work on one of the world’s biggest visual platforms.
This platform allows businesses to create business pages where they can promote their company online, like ‘virtual shopfronts’, and also allows you to curate a gallery of images designed to attract and inspire your ideal client.
The Importance of Pinterest
Stats from Sprout Social.
Nine out of 10 Pinners describe Pinterest as filled with positivity.
While some social media spaces have become volatile, Pinterest’s co-founder said the platform may be “the last positive corner of the internet.”
78% of users say content from brands is useful, including ads.
On most social media channels, it’s crucial to find the balance between promotional and engaging content. The good news is that since Pinterest is so focused on ideas, themes and inspiration that content from brands is useful to 78% of users.
If you’re looking for inspiration, check out Pinterest Trends (in beta), a new tool helping businesses tap into emerging trends to make better strategic decisions.
28% of marketers are already using Pinterest.
Data published in January last year found that 28% of global marketers are already using Pinterest for promotion. That number will most likely continue to go up as more businesses realise the unique opportunities they have to be discovered on the platform.
A link that leads back to the source of the image is baked right into every pin, and creates inbound traffic for the associated brand. Approximately 95% of the images on Pinterest were either pinned or re-pinned from the web, meaning Pinners are constantly creating user-generated content on behalf of brands without even knowing it. Brands who are more conscious of that power may choose to integrate Pinterest with their website and add “Pin It” buttons to their products or other visual content.
Pinterest users actively research purchases. 47% of Pinners log onto the site specifically to shop, making it nearly four times more effective at generating sales than other social platforms. Simply put, Pinterest is a great place to let your visual marketing strategy and must-have products shine as audiences turn to the platform for ideas on where to spend.
52% of millennials use Pinterest every month. Millennials who use Pinterest are spending 17% more than millennials who don’t.
80% of Pinterest users access the channel via mobile
71% of global Pinterest users are female, according to Statista
Pinterest has more than 320 million monthly active users
Pinterest Stats
£325
One month’s intense pinning, interaction and brand building after the re-pretty
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£625
One Off Fee
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Many of you will have started a Pinterest account with good intention but realised you don't actually have the time to maintain and manage it.
If your company Pinterest is in need of an overhaul, let me do it for you. I can create new boards, add relevant pins and descriptions. I will actively seek new followers and follow any relevant business I deem useful and important to you.
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£155
Three Posts Daily for 28 days
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Let’s get you seen and heard by people who genuinely love and need what you do.
Using a selection of your own images and those that I have sourced, I will add suitable text and descriptions. These posts will be either scheduled at a time of your choice of published daily whenever we feel is most beneficial to capture your target audience.
Pinterest Packages
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If you are just starting out, I can set up all the relevant accounts for you.
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LinkedIn is one of the most powerful and highly respected forums for connecting with both peers and clients, both locally to you and worldwide. This is your chance to give your business a shareable, professional profile that highlights your skills, experience, and services. The ultimate platform for business networking, LinkedIn is one not to miss for anyone wanting to build long-lasting relationships in multiple industries.
As one of the most powerful and visual tools at your disposal, Instagram is a must-have for wedding businesses in this day and age. I offer both active and interactive management on Instagram, with varying numbers of daily posts and engagement, so that we can adapt the support level to the investment you are comfortable making. Whether it’s one post a day, five posts a day, smart engagement, or full management or the account, we are here for you.
Facebook is a wonderful platform to showcase and market your business, and has long been one of the most widely used forms of social media marketing. We can help you understand the news feed algorithm, set up targeted and cost-effective adverts that you can learn from, share posts that will perform, create a shop, and generally connect with your audience in an authentic and intentional way.