My goal is to push your business forward – but to do so in an authentic and sustainable way that is unique to YOUR values and YOUR why. I want to help you thrive, and create a community you are proud to serve, every single day.
About & Why
My goal is to push your business forward – but to do so in an authentic and sustainable way that is unique to YOUR values and YOUR why. I want to help you thrive, and create a community you are proud to serve, every single day. I believe that seeing your hard work rewarded will lead to not only a more successful business, but also a calmer and happier life. And – honestly – you deserve nothing less.
For over 18 years, I was the creative force behind Emma Hunt London, designing and producing couture bridal and occasion wear for private clients and retail. I had the joy of developing a vast network of friends, suppliers, and contacts during this time, while also gaining a deep understanding of the industry and what it takes for a business to shine within it. I am so proud of the eye for detail and the people skills that I honed over this time, and now I love using all of this to serve wonderful business owners like you. I know how important it is to partner with someone you trust, and whom understands and cares about your business as much as you do.
Social media is more important than ever as a tool for maximising and refining your audience, but it’s also become more difficult to navigate: not only has it grown more complex, it’s also a space where it is increasingly difficult to stay true to yourself. I’ll be there to guide you in finding your unique brand voice – and then ensuring it’s heard by all the right people.
The Mission Is Clear
With more than 30 years in the wedding industry, I bring a perspective that's shaped by experience, creativity and an understanding of what makes wedding businesses truly stand out.
Before founding Shard Social, I spent 18 years as the creative designer behind Emma Hunt London, creating bespoke bridalwear for brides across the UK and internationally. That background continues to influence everything I do today, giving me an editorial eye for detail, a deep appreciation for luxury brands and an instinct for the stories that resonate with modern couples.
Today, I work with wedding professionals across the UK, Europe and the US, helping photographers, planners, beauty teams and venues communicate their brands with clarity, consistency and style. My goal is simple: to create content that feels authentic to your business, attracts your ideal clients and reflects the quality of the experience you offer.
Emma
I am happiest barefoot and wearing comfortable clothing
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I cannot be without a furry hot water bottle or my fingerless gloves
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I love faux fur as I’m allergic to wool
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I love lemon, give me a gin and tonic and I will eat the lemon too
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I adore the sea and the coast. The sound of the waves on a blustery day and the wind in your hair
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I learnt to ride a horse when I was 3 but haven’t sat on one since I was 15
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I received a letter from Buckingham Palace
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I’m a cat lover and so lucky to have adopted a gorgeous guest cat that decided he wanted to live with me
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Marrakech would be my go-to alternative home
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I adore textiles and texture
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I have a thing for chairs. Actually, I love furniture but I have a bit of a chair collection
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I LOVE the sound of my cat purring
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The Fun Stuff
Emma has provided social media management services to my event floristry business for over 12 months. She is passionate and professional, taking a keen interest in my business objectives.
She has delivered results, with engagement increasing for my social media posts, and number of relevant followers also rising.
Miriam Faith Floral Design
SERVICES
Facebook is a wonderful platform to showcase and market your business, and has long been one of the most widely used forms of social media marketing. We can help you understand the news feed algorithm, set up targeted and cost-effective adverts that you can learn from, share posts that will perform, create a shop, and generally connect with your audience in an authentic and intentional way.
As one of the most powerful and visual tools at your disposal, Instagram is a must-have for wedding businesses in this day and age. I offer both active and interactive management on Instagram, with varying numbers of daily posts and engagement, so that we can adapt the support level to the investment you are comfortable making. Whether it’s one post a day, five posts a day, smart engagement, or full management or the account, we are here for you.
Pinterest has, without a doubt, become THE social media channel for professionals working within creative industries. Moreover, it’s consistently one of the most widely used tools by brides, all the way through their wedding planning journey. Whether you have an old account that needs an overhaul, a new account that needs setting up, or a current account that needs extra hands on it – we’re here to help. We can create boards, add pins, write descriptions, and connect your account with both clients and peers that will help your brand grow.